JetBlue’s New Premium Experience, EvenMore®, Takes Off

Beginning today [January 28], EvenMore will include dedicated overhead bin space, complimentary alcoholic beverages, and Tiny Tate’s Chocolate Chip Cookies

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Photo credit: JetBlue

NEW YORK–(BUSINESS WIRE)– JetBlue announced that EvenMore, its new premium travel experience, is now available for booking on jetblue.com and the airline’s mobile app. Starting today [January 28], EvenMore customers will enjoy new benefits when they fly, including dedicated overhead bin space, complimentary alcoholic beverages, and a new premium snack. This launch marks another step in the airline’s JetForward strategy, which aims to deliver the products and perks customers value.

“It’s no secret that customers increasingly value unique experiences, so we’re bringing together great service and affordable fares into a competitive, elevated travel option,” said Marty St. George, president, JetBlue. “Building on the success of Even More Space, the new EvenMore offers new amenities that our customers will love, in addition to the extra legroom they enjoy today.”

More Space, More Speed, More Perks
EvenMore seats will be primely located at the front of each aircraft1 , or directly behind Mint seats where applicable, and will expand on the award-winning JetBlue experience with perks and amenities including:

  • Extra legroom for ultimate comfort
  • Complimentary alcoholic beverages2
  • Premium snack option: Tiny Tate’s Chocolate Chip Cookies
  • Priority security access at select airports
  • Early boarding for easier and faster settling in
  • Dedicated overhead bin space marked with designated decals
  • Complimentary headphones upon request

Current Even More Space seats that are located mid-aircraft, overwing, or are designated exit row seats will become ‘extra legroom’ seats, offering customers additional space. These seats will be available for purchase later in the booking process, on the seat selection page, like how core preferred seats are currently sold.

Regardless of seating choice, every JetBlue customer benefits from the airline’s industry-leading offerings, including fast, free, and unlimited Fly-Fi®3, seatback entertainment, and complimentary snacks and beverages. JetBlue consistently delivers an incredible onboard experience for all customers.

EvenMore for Mosaic
JetBlue’s most loyal TrueBlue Mosaic® members can look forward to EvenMore in their Signature Perks for 2025. Mosaic 1 members will have the option to book EvenMore at check-in and Mosaic 2, 3 and 4 members will be able to select EvenMore at the time of booking for more legroom and perks at no extra charge on JetBlue-operated flights4 .

All Mosaic members will also be able to select extra legroom at booking at no extra charge4 as a part of their Signature Perks.

In 2023, JetBlue refreshed TrueBlue to be more rewarding than ever before with the introduction of new Mosaic levels, tiles and perks, as well as perks for TrueBlue members along their way to Mosaic status. Whether members arrive at Mosaic status through travel spend, JetBlue credit card spend or a combination of both, tiles allow members to make the path to perks and Mosaic their own.

Book Better with JetBlue
Currently, customers who book directly through jetblue.com are able to book EvenMore during their initial purchase and are guaranteed to find the lowest fares, along with enjoying additional benefits including access to all fare options, fare sales and promotions; the ability to earn 2x TrueBlue points and participate in Points Pooling; seamless seat selections; 24/7 direct access to JetBlue’s customer service channels; and more. Later in 2025, EvenMore will become a fare option across all booking websites. Currently, customers who book on third party channels can add EvenMore after purchase.




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