Rob Eklund

Rob is a Southwest pilot and soon-to-be retired Air Force Lieutenant Colonel. He grew up working on his family's ranch in Colorado and went to high school in Alaska. In 2000, he graduated from the United States Air Force Academy, earning a Bachelor of Science degree in Legal Studies. While studying at the Academy, Rob discovered his enthusiasm for the study of personal finance and investing. Rob has served over twenty years in the Air Force, ten years on active duty, and over ten in the Reserves. During his military career, he flew the C-130 while stationed in Germany and the KC-10 in California. Rob has accumulated over 700 hours of combat flying hours and participated in multiple operations. In 2016, USNORTHCOM selected him to serve as a Joint Staff officer. In this role, he helped areas recover from several Hurricane disasters, aid in COVID-19 support, and help protect the nation's borders. He was hired by Southwest Airlines in 2013 where he won the Spirit Award in 2018. As his military service comes to a close, Rob is excited to combine his passion for helping and protecting others with his enthusiasm for wealth management. In 2020, Rob joined the Leading Edge Financial Planning team as a fiduciary advisor. The role of a fiduciary comes naturally as he enjoys helping people whether it benefits him or not. Rob knows the tremendous trust clients place in their financial advisors, and it is his goal to grow that trust through the highest level of transparency and integrity. In his personal life, Rob “married up” to the love of his life 18 years ago. He is overwhelmingly proud of his son, to whom he recently donated a kidney.