Hawaiian Airlines’ Holoholo Challenge Raises Funds for Kauaʻi’s Historic McBryde Garden


Company to also match donations for continuing support of West Maui recovery efforts

Hawaiian Airlines is bringing its Holoholo Challenge virtual race series to Kauaʻi with proceeds benefiting conservation on the Garden Isle as well as wildfire recovery in West Maui. The 2023 fitness experience will run Nov. 1-30 and raise money for the National Tropical Botanical Garden’s McBryde Garden, a 259-acre conservation and research area in South Kauaʻi that is home to the world’s largest collection of native Hawaiian flora. Hawaiian will also match contributions by participants to further support the Hawaiʻi Community Foundation’s Maui Strong Fund

“The Holoholo Challenge has been a great way for folks to get outdoors, wherever you live, while also supporting nonprofits protecting all that makes Hawaiʻi special,” said Debbie Nakanelua-Richards, director of community and cultural relations at Hawaiian Airlines. “We invite everyone to join our holoholo (outing) and help us raise funds to support the extraordinary work of these organizations.”

This year’s participants can choose between two Kaua‘i routes: a 50-mile roundtrip run/walk between Hanalei Bay and Wailua, or a 125-mile roundtrip run/walk/relay between Kīlauea Lighthouse and Waimea Canyon. Athletes can engage with the race community on the Holoholo Challenge Facebook Group, challenge or team up with friends, rack up miles while listening to island-inspired Spotify playlists and learn about Kauaʻi via the Holoholo Challenge website.

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At the end of the 30-day event, participants will receive a commemorative gift box with a sticker, a collectible race medal and one apparel item of their choice, including an athletic t-shirt, hat or hoodie.

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“Holoholo has grown beyond anything we could have ever imagined. What began as an idea to foster connection during the pandemic has flourished into a celebration of wellness and aloha, and we mahalo all participants who have joined our Holoholo community over the years,” said Robert Sorensen, vice president of marketing and e-commerce at Hawaiian Airlines.

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Hawaiian Airlines launched the Holoholo Challenge in 2020 to encourage wellness and connection amid heightened isolation during the COVID-19 pandemic. The race debuted with two Oʻahu courses and has spanned the state with four walk/run/bike/swim/relay routes on Maui in 2021 and two walk/run/relay routes on the Island of Hawaiʻi in 2022. Since its inception, the Holoholo Challenge has welcomed 27,100 participants and raised $152,960 for local nonprofits Friends of Hakalau Forest National Wildlife RefugeThe Maui Farm and Special Olympics Hawaiʻi.

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To learn more and register for the 2023 Holoholo Challenge, visit HoloholoChallenge.com.

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Now in its 95th year of continuous service, Hawaiian is Hawaiʻi's largest and longest-serving airline. Hawaiian offers approximately 150 daily flights within the Hawaiian Islands, and nonstop flights between Hawaiʻi and 15 U.S. gateway cities – more than any other airline – as well as service connecting Honolulu and American Samoa , Australia , Cook Islands , Japan , New Zealand , South Korea and Tahiti. Consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaiʻi. The carrier was named Hawaiʻi's best employer by Forbes in 2022 and has topped Travel + Leisure's World's Best list as the No. 1 U.S. airline for the past two years. Hawaiian has also led all U.S. carriers in on-time performance for 18 consecutive years (2004-2021) as reported by the U.S. Department of Transportation. The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire. As Hawai'i's hometown airline, Hawaiian encourages guests to Travel Pono and experience the islands safely and respectfully. Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com . Follow Hawaiian's Twitter updates ( @HawaiianAir ), become a fan on Facebook ( Hawaiian Airlines ), and follow us on Instagram ( hawaiianairlines ). For career postings and updates, follow Hawaiian's LinkedIn page. For media inquiries, please visit Hawaiian Airlines' online newsroom.


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